Leveraging the Benefits of Automated Direct Mail
- Lori Ward
- Jun 16, 2023
- 1 min read
Using automated direct mail, marketers can create personalized campaigns that trigger at specific moments in the customer journey. Examples might include a gym sending a water bottle to members after their renewal; a content company sending a physical "thank you" note to readers who download content; or a mortgage broker sending an update to customers who might be able to refinance, based on market trends. These types of hyper-relevant touchpoints can help drive conversions and grow businesses.
In the past, even small companies dedicated entire mailrooms to printing and distributing direct mail pieces. This expensive and inefficient process sucked up time and mindshare from everyone involved. Today, with automation technology, the whole process is simplified, cost-effective, and more effective than ever.
While leveraging the benefits of direct mail automation, marketers can focus on other areas of their business. For example, they can now easily integrate their direct mail with other marketing channels. This allows for real-time tracking, which lets them test different marketing strategies and see their performance. They can then use the results to make more informed decisions about their strategy and improve future results.
Automated direct mail is a game-changer for businesses of all sizes. It enables them to deliver personalized campaigns without the need for complicated manual work and costly in-house processes. Plus, it can be done in real-time - eliminating the need for manual data transfer that's a huge pain point for many marketers.
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