What is the Average Cost of Direct Mail Advertising?
- Lori Ward
- Jun 16, 2023
- 1 min read
Direct mail advertising is one of the best ways to advertise your business. It can be very eye-catching and thoughtfully designed to help your brand stand out from the crowd. However, it can also be quite expensive. So, what is the average cost of direct mail advertising?
The most important thing to consider when calculating the costs of your direct mailing campaign is your design. While you can do the design in-house, it is usually best to hire a professional designer or agency to ensure that your project is done right and is of top quality. The costs for this can vary from $150-$2000 depending on the type of project and how much time a designer needs to complete it.
Another important factor in determining the costs of your direct mail campaign is printing. There are a number of factors that affect the total printing costs including page count, paper size, paper stock, ink, and number of colors. Some easy tips to reduce these costs include using a single-sided format, reducing the color density, and using recycled or fewer colored inks.
You will also need to pay for the mailing materials and shipping costs. This can be more costly if you choose to personalize your mail. However, personalized mail tends to produce better marketing results than non-personalized mail.
Other potential expenses include the cost of renting or purchasing a mailing list. Mailing lists are generally priced on a per 1000 basis and can vary in size, complexity, and demographics. Typical mailing lists include residential, occupant, and business lists.
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