Direct mail advertising, often referred to as junk mail, can be an effective marketing tool that drives results when used strategically....

One of the most difficult questions to answer about direct mail marketing is: "How much does it cost?" The truth is that there are many...

Direct mail advertising is one of the best ways to advertise your business. It can be very eye-catching and thoughtfully designed to help...

Using automated direct mail, marketers can create personalized campaigns that trigger at specific moments in the customer journey....

Direct mail and email marketing may seem like they’re competing against each other — but in reality, the two work perfectly well...