The Cost of Direct Mail Marketing
- Lori Ward
- Jun 16, 2023
- 1 min read
One of the most difficult questions to answer about direct mail marketing is: "How much does it cost?" The truth is that there are many variables that impact the overall cost of a campaign. But here's a good place to start with the main factors that make up the direct mail costs:
List
Mailing lists are typically one of the highest constituents for any direct marketing project. Depending on the parameters you choose for your target market, mailing lists can cost from $0.03 per contact to $0.25 per contact. Some marketing companies opt to use their own customer list, whereas others need to purchase a list in order to reach new prospects.
Design
Many marketers enlist their in-house digital or print designers to create the postcard or letter creative for their campaign. While this is often the least expensive option, it is important to remember that design is not free. Agencies or design professionals charge for their time and expertise, which can add up quickly if a project requires multiple rounds of revisions. There are also a number of professionally designed templates available in newer direct mail automation tools that can help marketers without a lot of design experience build effective mailers that will represent their brands well and produce results.
Postage
Perhaps the most obvious and most significant factor that contributes to direct mail costs is the postage rate. Postage rates depend on the size and weight of the piece, how quickly you want it delivered, and the destination. It is critical to stay within USPS guidelines in order to secure the lowest possible rates.
SITES WE SUPPORT
Commentaires